What Would You
Have Done?

Two doors. One shows how I'd qualify an advertiser and pitch them a product. The other plans your next holiday. They run the identical engine — which is the joke, and also the entire point. Then: six real decisions from my time at Meta.

Pick a door Just show me the resume

Two minutes a door, four for the decisions. No email gate, because I'm not a monster.

Pick a door

Two Doors, One Engine

One of these is a product marketing exercise. The other one plans your next holiday. They are, and I cannot stress this enough, the exact same piece of software.

Act two · six decisions, 2016–2024

Your Call

Each one is a spot I actually stood in. Pick the move you'd have made, and I'll show you what I did, why, and the number it turned into. There's no trap answer — on a couple of these I think a good argument exists for a different call.

The Icebreaker Round

Fun Fact

Every offsite, every new team, every first all-hands: “let's go around and share a fun fact.” After eleven years I stopped improvising and built the rotation.

For the people with sixty seconds

The Actual Resume

Currently looking at

Core skills

    Experience

    Education